If you want toget the most outof a sketch, youneed to leave bigenough holes forthe imaginationto fit in.

Our job is not to answer questions, its to ask the right questions...that get us to the right answer.

If I can see it, it's a failure

My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is intended to function

The diversity of web browsers tomorrow will match the diversity of ink browsers (aka paper) today

The experience is about how we get there, not the landing place.

When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve our currenttechnics by inventing new and better tools that help ussketch.