The only way to engineer the future tomorrow is to have lived in it yesterday.

If I can see it, it's a failure

My thesis [is] that in order to design a tool, we must make our best efforts to understand the larger social and physical context within which it is intended to function

When we have this description, of what a sketch is, itsattributes, we can then start inventing new things thatshare those attributes, and therefore improve our currenttechnics by inventing new and better tools that help ussketch.

The fundamental thing about sketching is that it isabout asking not telling

If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years is already 10 years old!

The experience is about how we get there, not the landing place.