So not only are we saving lives now, we're creating the incentive for the breakthroughs that over the next generation will mean we can take AIDS, malaria and TB and bring those numbers dramatically down.

To create a new standard it takes something that's not just a little bit different. It takes something that's really new and really captures people's imagination. And the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.

The United States has a huge budget deficit so taxes are going to have to go up and I certainly agree they should go up more on the rich than everyone else. That - that's just justice.

I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in.

If empathy channels our optimism, we will see the empathy and the diseases and the poor school. We will answer with our innovations and we will surprise the pessimists.

You may have heard of Black Friday and Cyber Monday. There's another day you might want to know about: Giving Tuesday. The idea is pretty straightforward. On the Tuesday after Thanksgiving, shoppers take a break from their gift-buying and donate what they can to charity.

I set a rule that people weren't allowed to send good news unless they sent around an equal amount of bad news. We had to get a balanced picture. In fact, I kind of favored just hearing about the accounts we were losing because ... bad news is generally more actionable than good news.