Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.
Bill GatesI think Ebola is a great example of where the world really needs to come together. The three countries where this outbreak took place have had a lot of civil war, very weak health systems. And so, it did take a while for people to understand ....that eventually what we saw was a very unique Ebola epidemic. I think it is quite impressive what's being pulled together, and I think we will be able to get this under control.
Bill Gates