Well, it's taken time to get this going, but he was right. If you give people a chance to associate themselves with a cause they care about, while buying a great product, they will. That was how the RED Campaign was born, here in Davos.
Bill GatesSomething like Windows is still an unbelievable asset but because the world is somewhat phone-centric, it's an asset that has to be managed very carefully to make sure that it's extended, and there are very interesting things that are being done with that.
Bill Gates