People who can pull you in and take you on a journey, as opposed to simply adding flash. Again, that feels very clinical, and I don't respond to that the way I used to
Bill SienkiewiczIt's interesting, because in the corporate stuff there's a dichotomy there, depending on the creator. Even what, in essence, may be a very safe corporate approach, there is some stuff that is allowed to be pushed
Bill SienkiewiczBut I'm aware of the fact that I'm working in a commercial venue where I'm producing something that I wouldn't normally be approaching the way I'm doing it
Bill SienkiewiczAnd within the world that you've created, the physics of that world have to remain constant; they can't be amorphous and changing.
Bill Sienkiewicz