What if the New York Times gave out free, cheap Kindles to everyone and said this is how we're doing it now. You know? Maybe that's a way to go. The technology gets cheaper and cheaper, and at some point it has to be cheaper than all these trucks and all this gas, to just say, let's give away a Kindle to everyone.

The thing that excites me, and the thing that excited me about Twitter, is the idea of a flock of birds moving around an object in flight.

I think we definitely want to focus on the simplicity aspect because it's something that's built into the culture even here at Twitter. Constraints inspire creativity.

Creativity comes from constraint.

Lesson number one: opportunity can be manufactured. Yes, you can wait around for the right set of circumstances to fall into place and then leap into action but you can also create those set of circumstances on your own. In so doing, you manufacture your own opportunities. This has helped me immeasurably.

I mean, even when it's really simple, there's so much amazing beautiful creativity that can come out of that.

I realized ceativity is a renewable resource. You never run out of good ideas