When you think of a social network, you have these two-way interactions: "Are you my friend? Yes? No? Yes?" Like LinkedIn, it's business oriented, but it's all about establishing connections. You connect to me through my other connections, and that sort of thing, and you sort of define who your friends are. Twitter doesn't have that.

Lesson number one: opportunity can be manufactured. Yes, you can wait around for the right set of circumstances to fall into place and then leap into action but you can also create those set of circumstances on your own. In so doing, you manufacture your own opportunities. This has helped me immeasurably.

Positive culture comes from being mindful, and respecting your coworkers, and being empathetic.

I think before Twitter people didn't think that way, not in any sort of meaningful or specific way, so what I'm trying to say, if we're trying a bunch of stuff, a lot of cool and great social stuff, a lot of platform stuff, then some of it will stick, and some of it will be junked over. Some of it will be just like the cell phone, you can't imagine not having it.

If you make the opportunity. you'll be the first in the position to take advantage of it.

You have to have an emotional investment in what you're doing. If you don't love what you're doing, failure is pretty much guaranteed.

I knew Mac pretty well. I'd used them when I was younger.