With Twitter, it's as easy to unfollow as it is to follow.

I think we definitely want to focus on the simplicity aspect because it's something that's built into the culture even here at Twitter. Constraints inspire creativity.

I don't think of Twitter as a social network. I think of it as a messaging system that has a lot of social components to it.

Embrace your constraints.

Inventing your dream is the first and biggest step toward making it come true.

Creativity comes from constraint.

When you think about email or IMing, why aren't you writing back? I can see your avatar, I know you're online, why aren't you writing me back? But with Twitter, everybody sends their responses to Twitter, and Twitter then sends them out to everyone. So there's not this constant connection. You can be hyperconnected, then you can take a break for a couple days and it's fine.