It seems that most the world is driven by the eye, right? They design cities to look great but they always sound horrible ... They design telephones to look great, but they sound horrible. I think it was about time that the other senses were celebrated.

People from the rock and roll world have felt for years that electronic music had no soul, but now electronic music can not only have soul but have all the shapes in the world.

I feel Icelandic people are really good at gathering together information and brain power. We're better at that than some kind of Las Vegas money gambling. I mean, I really admire the characteristics in Icelandics, this adventureism. We are famous for it. We are addicted to risk to the point of being foolhardy. And I think that is great in brain power stuff.

When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn't after their money.

You want people to take risks, and OK, they fail, but you don't get the great stuff unless people are willing to risk and not play it safe. And maybe the Icelandic characteristic is better harnessed in these places than on the stock market.

What's happening now in Iceland is we grew and grew and grew from being one of the poorest nations in the world to being one of the richest. And then within the past 10 years Iceland discovered the stock market and it just went, went, went, went, went. I think it hit a roof and it's just crashed. Just a small percentage of the nation did a lot of damage.

Love is a two way dream.