I did what I think a lot of entrepreneurs do. I started putting up a lot of ads on Craigslist for interns.

Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.

When you don't know the rules, you break them all. It's hard to take big risks when you know the history of an industry and what has worked and what didn't.

Keep it simple: own as little as you can get away with, schedule everything, keep a notebook, don't let technology enslave you.

The most important things are actually the easiest to obtain: great friends, good food, and a decent bottle of wine.

When you incorporate giving into your business, you attract the most amazing partners.

Instead of squirreling away your earnings early in your career, spend on experiences that will enrich your life - like diving with great white sharks. It can expose you to influential people who could open doors for you.