When you don't know the rules, you break them all. It's hard to take big risks when you know the history of an industry and what has worked and what didn't.

TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

If whatever you do helps just one person, you've done something wonderful.

People always ask me, when I had the idea for TOMS, did it change my life? As romantic and noble as it is, no it did not change my life. But when I went to Argentina on that first shoe-drop, it did change my life.

Allow your team to incorporate giving into their life through their job. Not only do employees stay around a lot longer, they do a lot more good.