Setbacks and fear are inevitable. The thing that distinguishes the ultimate successes from the ultimate failures is this: What do you do with them?

Facts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story … facts are not terribly useful to influencing others. People don’t need new facts—they need a new story.

Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.

[People] had never heard about someone giving something away every time they sold something.

When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

No matter how convenient it is for us to reach out to people remotely, sometimes the most important task is to show up in person.

When you're buying a pair of TOMS, if you don't feel like you're part of a community, then I've failed.