Who is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.
Blake MycoskieFacts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story โฆ facts are not terribly useful to influencing others. People donโt need new factsโthey need a new story.
Blake MycoskieBe tenacious. One thing that has allowed me to have some level of success is that I am fine with cold-calling people. It doesn't scare me to call someone who has no idea who I am and say I'd love to take you to lunch.
Blake Mycoskie