Most people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were.
Bob BurgI started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'
Bob BurgDoes he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'
Bob Burg