Unless you are able to influence the way others think and act, your chances for success are limited.
Bob BurgLiving with generosity creates a swelling tide that raises all ships. Not just yours; not just the other person's; everyone's.
Bob BurgTruly successful individuals create both immediate and long-lasting influence attracting others to them.
Bob BurgI like to define networking as cultivating mutually beneficial, give-and-take, win-win relationships... The end result may be to develop a large and diverse group of people who will gladly and continually refer a lot of business to us, while we do the same for them.
Bob BurgGo looking for conflict, and you'll find it. Go looking for people to take advantage of you, and they generally will. See the world as a dog-eat-dog place, and you'll always find a bigger dog looking at you as if you're his next meal. Go looking for the best in people, and you'll be amazed at how much talent, ingenuity, empathy, and good will you'll find. Ultimately, the world treats you more or less the way you expect to be treated.
Bob BurgDevelop a reputation as a person who, rather than talking a good game, actually plays a good game.
Bob BurgThink about it: everybody you know, everyone that you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people - every single time.
Bob BurgUltimate influence is the ability to get the results you want from others while helping them feel genuinely good about themselves.
Bob BurgGo looking for the best in people and you'll be amazed at how much talent, ingenuity, empathy and good you will find.
Bob BurgEdify a person in advance for the positive traits you want him or her to have, and you'll find them making a concerted effort to live up to your praise.
Bob BurgNobody is going to buy from you because you have quota to meet. They are going to buy from you because they see the value in doing so.
Bob BurgSelling - at its core - is not a business transaction. It is first and foremost the forging of a human connection.
Bob BurgI started out as a television news anchor but I wasn't very good at it. I think I was too positive. I wanted to begin every newscast by saying, 'Good evening, in the news tonight...everything's great! Go to sleep. We'll let you know if anything important comes up.'
Bob BurgYour level of gratitude determines your level of happiness, as well as your potential for success. It's difficult to be happy without gratitude.
Bob BurgNetworking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the "give" part.
Bob BurgMost people just laugh when they hear that the secret to success is giving. Then again, most people are nowhere near as successful as they wish they were.
Bob BurgDoes he or she know you, like you, and trust you? Does he want to see you succeed? Does she want to help you find new business? If so, then you have yourself a 'Personal Walking Ambassador.'
Bob BurgBy a network I don't necessarily mean your customers or clients. I mean a network of people who know you, like you, and trust you. They might never buy a thing from you, but they've always got you in the backs of their minds. They're people who are personally invested in seeing you succeed... They're your army of personal walking ambassadors.
Bob BurgInternalize the Golden Rule of sales that says: All things being equal, people will do business with, and refer business to, those people they know, like and trust.
Bob BurgExposure plus 95 cents might buy you a decent cup of coffee. The key is to 'position' yourself in your market as the expert, the resource, the only person your prospect would ever even THINK of doing business with, or referring to others.
Bob BurgThe 8 key words that will move practically anyone to your side of the issue: 'If you can't do it, I'll definitely understand.'
Bob BurgThe essence of influence is pull. It's an attraction. Great influencers attract people, to themselves, and to their ideas.
Bob BurgThe most successful network marketers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.
Bob BurgWhat is so interesting about giving is not only that it pays, but that it pays in such unexpected ways. When you live with generosity, blessings come to you from corners and avenues you never would have expected.
Bob Burg