There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Bob LutzI think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United States is either directly or indirectly connected to the automobile industry. You just could not let these companies go down.
Bob LutzIt applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
Bob Lutz