One colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.
Bob LutzWith autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.
Bob LutzDesign can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
Bob LutzIt applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
Bob Lutz