Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
Bob LutzTesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.
Bob LutzPublic Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise - competition.
Bob LutzThe Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.
Bob Lutz