You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.
Bob LutzCAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.
Bob LutzIn the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.
Bob LutzWith autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When brands don't matter, the auto industry ends. It's got another 20 years.
Bob LutzThe Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.
Bob LutzIt applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
Bob Lutz