It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.

The electrification of the automobile is inevitable.

CAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.

You cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.

The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.

Being able to ‘think out of the box’ presupposes you were able to think in it.

What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or is it the way she looks? It's not politically correct, GM hates it when I draw that analogy. But it's absolutely correct."