It's no longer just reporting the headlines of the day, but trying to put the headlines into some context and to add some perspective into what they mean.
Bob SchiefferA great deal of our ratings on the morning news are people who died during the night with their TV on.
Bob SchiefferBut with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
Bob SchiefferTalk about threats to national security -- how about government so big, so complicated and so unmanageable, it cant get out of its own way?
Bob Schieffer