The most common mistakes women make when applying makeup are not applying it in the proper light and not using their hands as blending tools.

Every season has its lipstick trend, and just because your perfect color is a pinky beige, that doesn't mean you can't wear deep burgundy.

Whether you are a stay-at-home mom, or on the red carpet, or in Afghanistan, the better you feel, the better you do your job.

Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.

Knowing what you can do at any given time to look and feel better is pretty powerful.

Beauty isn't about looking perfect. It's about celebrating your individuality.

Beauty is a life-long evolution.