Vulnerability is not weakness. And that myth is profoundly dangerous.

Talk to yourself like you would to someone you love.

When you don't put your initials behind your name, and I've got tons of them, and when you talk about storytelling or love or gratitude, you're diminishing your legitimacy and importance in this world.

To love someone fiercely, to believe in something with your whole heart, to celebrate a fleeting moment in time, to fully engage in a life that doesn’t come with guarantees – these are risks that involve vulnerability and often pain. But, I’m learning that recognizing and leaning into the discomfort of vulnerability teaches us how to live with joy, gratitude and grace.

Live-tweeting your bikini wax is not vulnerability. Nor is posting a blow-by-blow of your divorce . That's an attempt to hot-wire connection. But you can't cheat real connection. It's built up slowly. It's about trust and time.

Someone asked me very recently why I have 8 million views on TED - "your work resonates, what are you doing?" What I think my contribution is, what I do well, is I name experiences that are very universal that no one really talks about. That's the researcher in me; that's really part of being a grounded theory researcher - putting names to concepts and experiences that people have. That's the researcher part.

Why, when we know that there's no such thing as perfect, do most of us spend an incredible amount of time and energy trying to be everything to everyone? Is it that we really admire perfection? No - the truth is that we are actually drawn to people who are real and down-to-earth. We love authenticity and we know that life is messy and imperfect.