Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
Brenda UelandI will tell you what I have learned myself. For me, a long five or six mile walk helps. And one must go alone and every day.
Brenda UelandNow some people when they sit down to write and nothing special comes, no good ideas, are so frightened that they drink a lot of strong coffee to hurry them up, or smoke packages of cigarettes, or take drugs or get drunk. They do not know that ideas come slowly, and that the more clear, tranquil and unstimulated you are, the slower the ideas come, but the better they are.
Brenda UelandWe have come to think that duty should come first. I disagree. Duty should be a by-product. Writing, the creative effort, the use of the imagination, should come first โ at least, for some part of every day of your life. It is a wonderful blessing if you use it. You will become happier, more enlightened, alive, impassioned, light-hearted and generous to everybody else. Even your health will improve. Colds will disappear and all the other ailments of discouragement and boredom.
Brenda Ueland