Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Literature and the other arts play with pattern - our brains understand our world by recognizing patterns - and with possibility. The arts harness our sharpest senses, sight and sound, and our richest ways of understanding, in language and narrative. They were our first schools before schools were ever invented. They develop our imaginations, extend our possibilities, and deepen what we can all share.

I would be very surprised if on another planet we discovered a species as intelligent as humans that didn't have narrative, or didn't have art in general.

Social media takes time and careful, strategic thought. It doesn't happen by accident.

There's a young Danish guy who has done a lot of work from an evolutionary perspective, Mathias Clasen. Basically, his argument is we've evolved to fear the monstrous, to be very wary of large, unknown, life-threatening forces. In art, we can play with these things in ways that allow us to feel the intensity of the horror, but in "safe mode," if you like, detached from real consequences.

Perhaps the most demanding trick in all of art is to know ways that are going to capture the attention of an audience right now, and yet to also hold an audience hundreds or thousands of years into the future in circumstances you just cannot imagine. You've got to go very deep into human nature to do that.

Art and literature need extreme sociality to a degree that even dolphins don't have. We are the only large mammalian species that has such intense sociality. There are some small mammals that have become eusocial - the mole rats - but that's a different thing. Humans are able to understand one another at very high levels, to cooperate in very large groups. Humans depend on one another in ways that are an absolute precondition to sharing the kinds of information that makes narrative possible.