Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

Social media takes time and careful, strategic thought. It doesn't happen by accident.

I think that's an important part of art in general. Especially in literature, in stories, we play with eventualities that may put us through a lot of intense negative feelings - say, in horror films or tragedies as intense as King Lear - but we come out feeling richer. We've lived to the fullest, we've tested ourselves in these environments.

It seems to me to make as much sense to talk about literature as a large-scale human phenomenon without bringing in evolution as it does to engage in cosmology while you're thinking the universe is still geocentric.

Perhaps the most demanding trick in all of art is to know ways that are going to capture the attention of an audience right now, and yet to also hold an audience hundreds or thousands of years into the future in circumstances you just cannot imagine. You've got to go very deep into human nature to do that.

I think like almost everything in evolution, the old forms persist. New forms come along - not always, of course; there are species and whole lineages that go extinct - but basically novels and plays, and so on, will continue to exist. Jokes, as the lowest-cost form of narrative, will certainly continue to exist. They're a bit like microbes in the biological world. They're low-cost and they're everywhere. They're the most successful form of life, even though they're not the ones we think about most.

I guess both Nabokov and Popper had, in different ways, immunized me against the fashion for French-influenced literary theory in the '70s, '80s, and '90s - "immunized" in the sense that they made me no longer susceptible to this epidemic cultural virus. I looked into Derrida and found that he rarely seemed to be interested in truth; he was more interested in making a splash.