Innovation: Imagine the future and fill in the gaps.

HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process.

You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.