I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Just because you are the loudest, doesn't make you right.

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.

You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.

You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.

Innovation: Imagine the future and fill in the gaps.