I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Innovation: Imagine the future and fill in the gaps.

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.

You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.