I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
Brian HalliganYou can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.
Brian Halligan