To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.

You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.

I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

Just because you are the loudest, doesn't make you right.