If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
Brian TracyYou can get control of your tasks and activities only to the degree that you stop doing some things and start spending more time on the few activities that can really make a difference in your life.
Brian TracyIf you want to develop courage, then simply act courageously when it's called for. If you do something over and over again, you develop a habit. Some people develop the habit of courage. Some people develop the habit of non-courage.
Brian Tracy