Action orientation is the mark of the superior executive.

Satisfy the deep subconscious needs of your customers - to feel important, to feel valued, respected and worthwhile

Your attitude is an expression of your values, beliefs and expectations.

The only thing we know about the future is that it will be faster changing and more unpredictable than the present.

Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.

You have the ability, right now, to exceed all your previous levels of accomplishment

Circumstances do not make the man or woman, they merely reveal them.