It's a very simple example to show that if you miss one step in a process in can cost you an enormous amount of time and money to fix. With a checklist, you can write it down and give it some someone else for them to do successfully. Checklists require discipline and organization, which is something internet marketers have to master.
Brian TracyEverything in business is to get you face to face with people to respond to your offer. You have to realize the Internet is merely a door opening, and it has to be followed up by aggressive sales activity by the business owner.
Brian Tracy