Everything you do is triggered by an emotion of either desire or fear.

There is never enough time to do everything, but there is always enough time to do the most important thing.

Always concentrate on the most valuable use of your time. This is what separates the winners from the losers. Self-esteem is the reputation you have with yourself.

If you do not do the thing you fear, the fear controls your life.

Do your own market research; ask your last ten customers exactly why they bought from you.

Think continally about what you want, not about the things you fear.

Your competitive advantage must be perceivable, promotable, and something the market will pay for.