Describe your product in terms of what it does not in terms of what it is.

Persistence is the iron quality of success; if you persist long enough you must eventually succeed

Whenever you complete a task of any size or importance, you feel a surge of energy, enthusiasm, and self-esteem. The more important the completed task, the happier, more confident, and more powerful you feel about yourself and your world.

Refuse to criticize, condemn, or complain. Instead, think and talk only about the things you really want.

Focus very clearly on a few small things. The purpose of a business is to give someone something that they want. Have a product or service that's really excellent. [...] What can you offer that no one else can offer and will satisfy them at a higher level than what anyone else can?

For every difficulty that supposedly stops a person from succeeding there are thousands who have had it a lot worse and have succeeded anyway. So can you.

Action orientation is the mark of the superior executive.