Before you give up hope, turn back and read the attacks that were made on Lincoln.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without giving something in return. The wise man gives his labor and ability. The fool gives his life.

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.