If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.
Bruce BartonAn election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.
Bruce BartonWhen you can dump a load of bricks on a corner lot, and let me watch them arrange themselves into a house - when you can empty a handful of springs and wheels and screws on my desk, and let me see them gather themselves together into a watch - it will be easier for me to believe that all these thousands of worlds could have been created, balanced, and set to moving in their separate orbits, all without any directing intelligence at all.
Bruce BartonGreat men suffer hours of depression through introspection and self-doubt. That is why they are great. That is why you will find modesty and humility the characteristics of such men.
Bruce BartonMuch brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
Bruce Barton