If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.

An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which company and which product shall be the leader today and which shall lead tomorrow.

Many a man who pays rent all his life owns his own home; and many a family has successfully saved for a home only to find itself at last with nothing but a house.

As a profession advertising is young; as a force it is as old as the world.

It is said that great leaders are born, not made. The saying is true to this degree, that no man can persuade people to do what he wants them to do, unless he genuinely likes people, and believes that what he wants them to do is to their own advantage.

Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His life as business.

Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.