The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.

If there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.

When you have something for breakfast, you're not going to be starving by lunch.

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

Before you give up hope, turn back and read the attacks that were made on Lincoln.

My program is to leave the fools to nature. She has diseases with which to deal with them.

There are no little things.