Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
Bruce BartonThe essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.
Bruce BartonI do not like the phrase: Never cross a bridge till you come to it. The world is owned by men who cross bridges on their imaginations miles and miles in advance of the procession.
Bruce Barton