Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection.
Bruce BartonMy program is to leave the fools to nature. She has diseases with which to deal with them.
Bruce BartonMost successful men have not achieved their distinction by having some new talent or opportunity that was at hand.
Bruce BartonThe American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home.
Bruce BartonThe five steps in teaching an employee new skills are preparation, explanation, showing, observation and supervision.
Bruce Barton