Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
Bruce BartonMost successful men have not achieved their distinction by having some new talent or opportunity that was at hand.
Bruce BartonThe essential element in personal magnetism is a consuming sincerity - an overwhelming faith in the importance of the work one has to do.
Bruce Barton