The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.

Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.

Jesus brought forth men's greatest efforts by the promise of obstacles not rewards.

Cereal eating is almost a marker for a healthy lifestyle. It sets you up for the day, so you don't overeat.

If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped.

The most important thing about getting somewhere is starting right where we are.

If there is no intelligence in the universe, then the universe has created something greater than itself-for it has created you and me.