Voltaire spoke of the Bible as a short-lived book. He said that within a hundred years it would pass from common use. Not many people read Voltaire today, but his house has been packed with Bibles as a depot of a Bible society.

I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with a box of tricks to prove its divine authority.

Most successful men have not achieved their distinction by having some new talent or opportunity that was at hand.

Great men suffer hours of depression through introspection and self-doubt. That is why they are great. That is why you will find modesty and humility the characteristics of such men.

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

As a profession advertising is young; as a force it is as old as the world. The first four words ever uttered, Let there be light, constitute its charter. All nature is vibrant with its impulse.