To invent something you have to be removed from the world. In order to have liberty to imagine something better, you need to step outside for a while.
Bruce MauThe word โstudioโ is derives from โstudyโ. Our object is not to know the answers before we do the work. Itโs to know them after we do it.
Bruce MauWhat is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.
Bruce MauFor me, sensibility is the location of talent. Sensibility comes first because only with the right kind of sensibility is talent useful. I've met many people who are extraordinarily talented but have no capacity to go outside of themselves or their field. I love those people, but they would not succeed in our culture.
Bruce Mau