When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.
Bruce MauMake your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
Bruce MauWhat is the focus of the new image infrastructure? Attention. It's all designed for capturing, tracking, quantifying, manipulating, holding, buying, selling and controlling attention.
Bruce MauTo invent something you have to be removed from the world. In order to have liberty to imagine something better, you need to step outside for a while.
Bruce MauFor me, sensibility is the location of talent. Sensibility comes first because only with the right kind of sensibility is talent useful. I've met many people who are extraordinarily talented but have no capacity to go outside of themselves or their field. I love those people, but they would not succeed in our culture.
Bruce Mau