Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable.

I'm interested in the moment when two objects collide and generate a third. The third object is where the interesting work is.

Don’t be cool. Cool is conservative fear dressed in black.

The deeper you go the more likely you will discover something of value

No longer associated simply with objects and appearances, design is increasingly understood in a much wider sense as the human capacity to plan and produce desired outcomes.

When the outcome drives the process we will only ever go where we've already been. If process drives the outcome we may not know where we're going, but we will know we want to be there.

For most of us, design is invisible. Until it fails