It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
Bryan BurkIt was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
Bryan BurkWell, truth be told it was the hope on the last one, it's always the hope. It's just you don't just wasn't to do it- everything we do is, for a lack of a more crass term, everything we do is pushing against the conveyer belt.
Bryan BurkSo it's an interesting process just going through and seeing what works and what doesn't work, and what's the best version of it. It was a good process because I think we all collectively, when everyone would run into issues in the cut or know that things weren't working, they kind of glaringly stuck out so we could focus on fixing those things and it wasn't a situation where you would show it to ten people and you would have ten problems.
Bryan BurkIt's interesting because the way J.J. cuts - we're very close with our editors as well, so it's kind of the first cut and then he went back and started tightening things up, etc, then loosing things when it was too tight. Then you start watching it and you start figuring out performance - not performance, character-wise I should say, who you're really able to follow, whose journey is harder to follow, and you make all that work.
Bryan Burk