It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.

Yeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people who work at Bad Robot, then it starts going to our friends outside of Bad Robot, and then it starts going to friends of friends outside so we get really fresh people who don't have to pretend to like us.

You know, things come up and we have those conversations. I feel that they're all in a kind of similar state, which is that we all keep working on them, in house, until we feel like it's ready and then it goes from being something that were working on to ready very quickly.

We approach our shows the same way where we just have a map and we present them to the network so that they realize that, all things being equal, we can definitely head in that direction. Sometimes we do and sometimes we find better ways along the way.

There is just this need to feed the beast of movie, or TV, or whatever it may be and you don't want to do things just because you're supposed to do them, or because they're required, or whatever it maybe.

Then we started looking at story and what was making sense and what wasn't making sense, emotionally and thematically the intention that we had a year earlier when they were working on the script, did all that come across? It's all kind of generic things, but it's fascinating and it's weird - I haven't made that many films, but it's weird that every time you think you learn from your mistakes on your last film you have a slew of new mistakes and things that you learn.

So that was an important part of the process and strangely, early on, we started to realize, in that respect, we were successful in what we were trying to do, which is make a film that everybody would be able come out and not be scratching their head at all.