It depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.

And more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was going to be." Which is a great reaction, particularly if they liked it.

We approach our shows the same way where we just have a map and we present them to the network so that they realize that, all things being equal, we can definitely head in that direction. Sometimes we do and sometimes we find better ways along the way.

You may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get in your car you are thinking, "I am going to go somewhere."

As J.J. has said many times, when you start a series you want to have a destination. It's like driving a car, when you pull out of your garage and you head out driving down the road, you have a destination, okay?

It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.

Yeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people who work at Bad Robot, then it starts going to our friends outside of Bad Robot, and then it starts going to friends of friends outside so we get really fresh people who don't have to pretend to like us.