There's an overlap of people we've used from previous films and we also like to obviously bring in new people so we get a fresh voice and opinion when you bring them in. All different ages and genders and everything, you just want a wide spectrum of people who are coming in to see what works.
Bryan BurkWell, truth be told it was the hope on the last one, it's always the hope. It's just you don't just wasn't to do it- everything we do is, for a lack of a more crass term, everything we do is pushing against the conveyer belt.
Bryan BurkYeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people who work at Bad Robot, then it starts going to our friends outside of Bad Robot, and then it starts going to friends of friends outside so we get really fresh people who don't have to pretend to like us.
Bryan BurkIt depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.
Bryan BurkScreening is an invaluable part of the process, obviously, having test screening and you definitely learn something.
Bryan BurkIt was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
Bryan Burk