It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
Bryan BurkAnd more importantly what we found with those people is that a lot of them said, "Hey it's not what I thought it was going to be." Which is a great reaction, particularly if they liked it.
Bryan BurkWe approach our shows the same way where we just have a map and we present them to the network so that they realize that, all things being equal, we can definitely head in that direction. Sometimes we do and sometimes we find better ways along the way.
Bryan BurkIt depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.
Bryan Burk