There's an overlap of people we've used from previous films and we also like to obviously bring in new people so we get a fresh voice and opinion when you bring them in. All different ages and genders and everything, you just want a wide spectrum of people who are coming in to see what works.

You may change your destination, you may have a hundred stops along the way, there's a hundred different possibilities, but usually when you get in your car you are thinking, "I am going to go somewhere."

There is just this need to feed the beast of movie, or TV, or whatever it may be and you don't want to do things just because you're supposed to do them, or because they're required, or whatever it maybe.

So that was an important part of the process and strangely, early on, we started to realize, in that respect, we were successful in what we were trying to do, which is make a film that everybody would be able come out and not be scratching their head at all.

It depends on the project, what's happening that day on the project, at what stage were in on the project; it various from project to project and where we're needed.

Well, truth be told it was the hope on the last one, it's always the hope. It's just you don't just wasn't to do it- everything we do is, for a lack of a more crass term, everything we do is pushing against the conveyer belt.

We were going to call it "Star Trek: The Avengers", and for a while we were like, "People are going to love that title". No, we had a whole bunch of titles, we never had any official title until we came out with this, we had different conversations about other things.