At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .

Don't make misrepresentations to anyone you deal with. If you believe the other person may have misunderstood you, correct any misunderstanding you find exists. Honesty is integral to ethical behavior, and trustworthiness is essential for good, lasting relationships.

At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

While every body wants it, most don't want to give it.