At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

Leadership is the ability of a single individual through his or her actions to motivate others to higher levels of achievement.

While every body wants it, most don't want to give it.

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

At IBM everybody sells! Every employee has been trained to think that the customer comes first - everybody from the CEO, to the people in finance, to the receptionists, to those who work in manufacturing.

We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's reputation is in your hands.