IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

While every body wants it, most don't want to give it.

People buy products for what they can do, not for what they are.

. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing to jump through hoops to win and keep them.

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

Sometimes the manager must perform with the courage and agility of a circus performer, carefully crossing the highwire between short-term problems and long-term objectives.

Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the framework of the company structure.