Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.

We must ensure that while eliminating child labor in the export industry, we are also eliminating their labour from the informal sector, which is more invisible to public scrutiny - and thus leaves the children more open to abuse and exploitation.

UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.

You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'

And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

What is needed now are increased efforts to promote youth participation and commitment; more services aimed at youth; more parental involvement; more education and information, using schools and other sites; more protection for girls, orphaned children and young women;and more partnerships with people with HIV and AIDS.